Helping clients to protect the aesthetic features of their products is very much part of the Pure Ideas service, including aspects of shape and packaging, and in terms of patterns and colours. Securing a Design Registration can make dealing with copyists and pirated goods a far easier and swifter process.
The Pure Ideas team has expertise in the incorporation of Registered Design rights into client marketing and IP strategies. We work closely with our clients helping them to determine an appropriate filing strategy that will obtain the best protection for their product. Pure Ideas will advise on the commercial and legal merits regarding potential infringement, and on how best to effectively enforce the rights our clients hold.
From 1st October 2016, a new fee structure comes into force in the UK that will benefit those seeking to obtain protection, and a revised renewal fee structure has made it more affordable for designers to maintain their registration for the full 25-year term.
For some time it has been possible to protect multiple designs in a single application, but the new fee structure benefits those filing to protect multiple designs. A fixed fee applies to applications including up to 10 designs with, a further reduced fee covering every additional set of 10 designs included within the same application. A unique feature of UK practice is that the designs do not need to relate to the same product. So, if desired, a single application can cover designs related to many different products.
Further recent advice from the Courts indicates that for best protection designers should file to protect notable individual parts of their design, rather than seeking to protect all of the features in a single design. Since it is not always clear on filing which individual aspects of a design, or combination of features, will provide the necessary validity for the design registration to be successfully enforced, the lower cost to protect different options will make it more likely that a designer will succeed when taking action concerning a competing product that replicates only certain features. Such simultaneous multiple design applications are key to obtaining the widest possible protection.
The reduced official fees, together with the Pure Ideas fixed cost approach, will result in improved value for your Designs budget.
Please complete the form below, a member of our Registered Designs team will respond at the earliest opportunity.
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Our Other Services
At Pure Ideas we offer a variety of Trade Mark and design services.