Key People

Nick Underwoodnick-thumbnail-black-bg-bigger
Managing Director

Having spent the early part of his career in corporate hospitality, Nick enjoyed a lengthy spell in sports marketing. During the late eighties and nineties, he was responsible for a large portfolio of globally recognised brands in Formula One motorsport – including BP, Autoglass and MTV.

In 1994 Nick moved into the television and entertainment sector and, as Head of International Marketing for a major television company, was responsible for the world-wide licensing programme of the award-winning kids’ series Teletubbies. This show went on to become the most commercially successful children’s IP in the UK television history, and continues to generate considerable licensing revenues some 20 years after its release.

After Teletubbies, Nick briefly moved back into the world of motorsport as Promoter of an event held in Cape Town called Speed Week Africa, before launching and marketing several other successful children’s television series. Whilst in South Africa, he also advised Primedia/Ster-Kinekor on their acquisition of the Kaiser Chiefs soccer team and associated licensing matters.

As Managing Director of Pure Ideas, Nick has overall responsibility for all of the business’s commercial activities, but specialises in advising clients on the creation and implementation of the most appropriate strategy for their IP.

As a diligent member of the Stratford team, he can regularly be found ‘inspecting’ the many historic brands dotted around the town!