Privacy Policy 2018-05-23T10:48:01+00:00

Privacy Policy

Thank you for visiting www.pure-ideas.co.uk which is owned and operated by Avidity IP Group Limited, trading as Pure Ideas Limited (“Pure Ideas”). Pure Ideas is committed to respecting and protecting your privacy. Please read this Privacy Policy carefully in order to understand what information Pure Ideas collects about visitors to the Site, and how Pure Ideas uses that information.

Please read the following terms of use carefully before making any further use of our website. If you do not agree to abide by these terms of use then you are not authorised to use or continue to use our website. We may amend our terms of use at any time. Any revised terms of use will take effect immediately from the time they are published on our website and users are advised to read our terms of use regularly to stay up to date. All information on our website is intended for information purposes only and does not represent professional advice and should not be relied on as such. Users are hereby placed under notice that they should take appropriate precautions to verify such information. No user should act or refrain from acting on the information contained on this website without first verifying the information and obtaining and professional advice. Pure Ideas, expressly disclaims all liability for any direct, indirect or consequential loss, loss of profit, revenue or goodwill or damage occasioned from the use of inability to use this website, whether directly or indirectly resulting from inaccuracies, defects, errors, whether typographical or otherwise, omissions, out of date information or otherwise.

Pure Ideas makes no representations or warranties whatsoever as to the accuracy of the information contained on this website. If you believe that any information contained on our website is inaccurate or misleading, we would be pleased to hear from you and, if we agree that such information is not correct, then we will take corrective action as soon as is practicably possible.

Visiting our Website

When someone visits www.pure-ideas.co.uk we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site. This information is only processed in a way which does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

Accessing Your Personal Information

You are entitled to access the personal information that we hold. Please email your request to our data protection officer Charlie Timms.

Latest News

When signing up to our latest news, we collect personal information. We use that information for two reasons: to contact you if we need to obtain or provide additional information and to check our records are correct and that you’re satisfied with our service. We don’t rent or trade email lists with other organisations and businesses.

We use a third party provider, MailChimp, to deliver our news. Gathering statistics around email opening and clicks using industry standard technologies to help us monitor and improve our service. For more information, please see MailChimp’s privacy notice.

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Charlie Timms.

External Web Site Links

This privacy notice does not cover the links within this site linking to other websites. Those sites are not governed by this Privacy Policy, and if you have questions about how a site uses your information, you’ll need to check that site’s privacy statement.

Cookies Policy

We use a system of classifying the different types of cookies which we use on the Website, or which may be used by third parties through our websites. The classification was developed by the International Chamber of Commerce UK and explains more about which cookies we use, why we use them, and the functionality you will lose if you decide you don’t want to have them on your device.

What is a cookie?

Cookies are text files containing small amounts of information which are downloaded to your personal computer, mobile or other device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

How long are cookies stored for?

Persistent cookies – these cookies remain on a user’s device for the period of time specified in the cookie. They are activated each time that the user visits the website that created that particular cookie.

Session cookies – these cookies allow website operators to link the actions of a user during a browser session. A browser session starts when a user opens the browser window and finishes when they close the browser window. Session cookies are created temporarily. Once you close the browser, all session cookies are deleted.

Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve the user experience.

Cookies used on the Website

A list of all the cookies used on the Website by category is set out below.

Strictly necessary cookies

These cookies enable services you have specifically asked for.  These cookies are essential in order to enable you to move around the Website and use its features, such as accessing secure areas of the Website.

Performance cookies

These cookies collect anonymous information on the pages visited.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies collect information about how visitors use the Website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how the Website works.

Functionality cookies

These cookies remember choices you make to improve your experience.  By using the Website, you agree that we can place these types of cookies on your device.

These cookies allow the Website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customise. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.

Third party cookies

These cookies allow third parties to track the success of their application or customise the application for you. Because of how cookies work we cannot access these cookies, nor can the third parties access the data in cookies used on our site.

For example, if you choose to ‘share’ content through Twitter or other social networks you might be sent cookies from these websites. We don’t control the setting of these cookies, so please check those websites for more information about their cookies and how to manage them.

Pure Ideas Limited is a company registered in England, company number 05712102. The registered office is Avidity IP, 25 Meer Street,Stratford-upon-Avon, Warwickshire, CV37 6QB