A trademark search is usually undertaken before filing to see if mark is available for use and registration. This is an optional step.

The application is prepared and submitted to the relevant Intellectual Property Office, (the UKIPO in the UK) and filing fees are paid.

If the mark meets the filing requirements, it is then accepted and published for opposition purposes in the Trade Marks Journal.

If the opposition period passes without issue, then the mark will be registered shortly after the end of the opposition period and a shiny registration certificate will be issued by the UKIPO. The whole process should take four to six months on average (provided there are no issues or objections raised).

Once registered, a trademark will last for 10 years from the application date. This registration can be renewed indefinitely every 10 years subject to the payment of renewal fees.