Commercial Optimisation

Commercial optimisation helps your ever expanding IP portfolio to ensure you invest both efficiently and effectively.

Overview

Your Intellectual Property is without doubt a valuable resource to your business. The key is extracting its maximum value by the most efficient means possible. This is where commercial optimisation comes in. Our dedicated specialists will work in unison with your team to fully understand your business goals. Together we will develop a strategy for your existing IP, new acquisitions and innovation to achieve full earning potential.

With the help of our sister Company Idea Catalyst we utilise the most intelligent commercial strategy in each individual case, ensuring you invest both efficiently and effectively in your IP. Maximising both its value and protection for the future.

IP Valuation

A comprehensive review of your IP portfolio by our specialists will identify your prime assets, allowing you to focus your investment and expansion into these core products. The market reports we produce give you detailed statistics on current and future trends, providing an informed platform from which to plan your budget and future strategies.

This process will also highlight those assets that could prove to be a risk to your business. Our specialists will investigate alternative markets in which the full value for the highlighted assets can be realised through licensing opportunities, or an outright sale.

Ideation

Ideation is not just a matter of getting the right people in the room, sticking post-it notes to the wall and then waiting for the next innovative venture to somehow miraculously appear.

Managing a productive ideation session requires a structured process. To guide those involved we created several purpose-built exercises designed to produce workable innovative ideas that can then be taken on through the audit process.

Pure Ideas provide the tools and the management process to help make these meetings both positive and successful.

Ideation

Ideation is not just a matter of getting the right people in the room, sticking post-it notes to the wall and then waiting for the next innovative venture to somehow miraculously appear.

Managing a productive ideation session requires a structured process. To guide those involved we created several purpose-built exercises designed to produce workable innovative ideas that can then be taken on through the audit process.

Pure Ideas provide the tools and the management process to help make these meetings both positive and successful.

IP Valuation

A comprehensive review of your IP portfolio by our specialists will identify your prime assets, allowing you to focus your investment and expansion into these core products. The market reports we produce give you detailed statistics on current and future trends, providing an informed platform from which to plan your budget and future strategies.

This process will also highlight those assets that could prove to be a risk to your business. Our specialists will investigate alternative markets in which the full value for the highlighted assets can be realised through licensing opportunities, or an outright sale.

Route Mapping

Our team are experienced in developing effective strategies managing both R&D innovations and existing products. Each has its own plan based around a suitable route to fall in line with your facilities, budget and marketplace, taking these forwards into positive revenue earning products.

We also provide regular reviews to re-asses market changes so that you can accordingly adjust your ongoing business strategy to meet new demands.

Want to find out more about anything?

Feel free to contact us, we’re happy to help!

Diversification

Diversification goes hand-in-hand with innovation and can be a powerful way to maximise product potential. Diversification can be planned at inception or delivered at any stage of product maturity.

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Diversification

Our product review team investigates and reports on diversification opportunities, supported by performance risk matrices and cost models for the entire development programme.

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Other Client Services

  • Licensing Deals

  • Joint Ventures

  • Competitor IP Analysis

  • Route to Market Analysis

commercial optimisation diversification