About Us

We are an Intellectual Property company, dedicated to re-inventing the way that people protect ideas and innovations.

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Who We Are

Pure Ideas is an Intellectual Property company based in Stratford-upon-Avon, with an office in Derby. We are part of a wider group of Intellectual Property firms and provide a range of services including patents, trademarks, and design protection, formalities, ownership management, commercial optimisation, and IP training.

In our mission to be your IP partner, we believe that providing you with the right services, at the right time, for the right cost is essential.

Transparency

Clarity

Empathy

Support

Protecting ideas is integral to all businesses and we strongly believe in helping clients to maximise the commercial value of their IP by providing expert advice in a simple and accessible way. We are very fluid in our ability to provide tailored support, giving the right level of service to each client.

Transparency

We operate with fixed fees to give complete transparency around pricing. This means that clients know how much they will be charged for services up front, allowing them to control their costs and budget effectively.

Support

Protecting ideas is integral to all businesses and we strongly believe in helping clients to maximise the commercial value of their IP by providing expert advice in a simple and accessible way. We are very fluid in our ability to provide tailored support, giving the right level of service to each client.

Transparency

We operate with fixed fees to give complete transparency around pricing. This means that clients know how much they will be charged for services up front, allowing them to control their costs and budget effectively.

Sectors

Specialising in a range of sectors, including; engineering, emerging technologies, green technologies, mechanical devices, computer software and AI, we offer clear and commercially minded support across the full spectrum of Intellectual Property. We welcome local and international clients of all sizes.

Engineering Intellectual Property

Engineering

Emerging Technology Intellectual Property

Emerging Technology

Green Technology Intellectual Property

Green Technology

Mechanical Devices Intellectual Property

Mechanical Devices

Computer Software AI Intellectual Property

Computer Software/AI

Attorney Team

Our attorney team has a wealth of experience in a wide range of technologies and sectors. We have expertise in drafting, filing and prosecuting patent applications, we also deal with opposition matters in the UK and Europe and provide patentability and infringement advice. Alongside the more traditional services, we offer guidance on freedom to operate and can assist you with auditing the IP within your business.

Paralegal & Client Services Team

We have a strong and highly experienced paralegal and client services team who work directly with our clients to fully understand their business needs. This allows us to tailor our services to specific business requirements. Our aim is to bring clarity and transparency to the whole process, taking some of the mystery out of Intellectual Property.

Attorney Team

Our attorney team has a wealth of experience in a wide range of technologies and sectors. We have expertise in drafting, filing and prosecuting patent applications, we also deal with opposition matters in the UK and Europe and provide patentability and infringement advice. Alongside the more traditional services, we offer guidance on freedom to operate and can assist you with auditing the IP within your business.

Paralegal & Client Services Team

We have a strong and highly experienced paralegal and client services team who work directly with our clients to fully understand their business needs. This allows us to tailor our services to specific business requirements. Our aim is to bring clarity and transparency to the whole process, taking some of the mystery out of Intellectual Property.

Employee Spotlight

Danielle Wears

Trademark & Designs Paralegal

Credentials: LLB Law with Legal Studies in Europe / LLM Law / CITMA Paralegal Course
Specialist Subjects: Trademarks
Favourite Superhero: Captain America

How long have you worked with Pure Ideas and what attracted you to the role?
I joined the company in February 2019 and can’t believe how the last two years have flown by. I was attracted to the company, as I always had an interest in Intellectual Property when I was at University and knew that I would enjoy a role involving Trademarks. I was appointed to my current role in August 2019.

What are you most passionate about in your role?
I love to be able to deal with a client enquiry from start to finish. It gives me great satisfaction to know that I understand the client’s key concerns and can help progress their case to a conclusion.

What do you like best about working for Pure Ideas?
I really enjoy being part of the Pure Ideas team, we have a friendly and open culture that makes work fun!

What advice would you give people who are looking to protect their Trademarks?
My key piece of advice to a client seeking Trademark protection is to really investigate and spend time deciding what goods and services their business is likely to cover, both now and in the future. This way you will have the right protection in place for your Trademark as your business grows and develops.

What does your team say about you?
“Danni builds great relationships with our clients. She is a great team player who is always willing to help out colleagues.”

What are your interests outside work?
Disney is part of my DNA! I have to admit I am more than a little obsessed. I have watched most Disney films; I blog on the subject and also have a You Tube Channel.
I also have a passion for Marvel, travel, and baking.

Tell us a fact that none of your work colleagues know.
I was asked to leave my tap dancing class, as I was unable to stand still!

Who do you most admire?
My mum – But don’t tell her I told you that!

Favourite Film?
The Greatest Showman – This is my happy film

What would you be if you had your time again?
Definitely a gymnast and I would have loved to play the guitar.

Testimonials

“We have now worked with several members of the Pure Ideas team following our Company being granted a European Patent. The whole experience to date has been a very enjoyable one with their approach being very personable but still extremely professional and instructive whether that be handling the validation process or discussing a range of IP opportunities going forward. I would be very happy to recommend the services offered by Pure Ideas to any company contemplating entering the Intellectual Property minefield.”

Gary Blundell, CEO torc2 Ltd

“As a start up company we have found the knowledge and expertise that the team at Pure Ideas have brought to the table invaluable. They have really understood our business and the journey that we are on, and advised us on the IP best suited to our company. We look forward to their continued involvement as we grow.”

Matt Everett , CEO Clubview Ltd

“When I inherited responsibility for our company’s trademarks several years ago, I knew very little about how domestic and international marks were handled. The team at Pure Ideas were wonderful in taking the time to explain and ensure that I understood both the registration process and the options we had at our disposal so that I could make informed decisions about our marks.
The team at Pure Ideas has been friendly and responsive, thorough in their detail, instrumental in my education about proper mark protection, and an absolute pleasure to work with.”

Colleen Clifford, Aquatrols

“I would just like to send my appreciation for all the assistance I have received from Kevin Parnham regarding my Patent application which has just been “Granted”. Kevin kindly took over my case from Adam Branscombe who was no longer in the position to assist with the final stages over the past 18 months. Kevin was always available to return my phone calls to discuss any clarification. We had difficult times over the past 12 months whilst dealing with the Examiner stage of my application where we had to challenge the reports from the Examiner on 3 consecutive responses.”

Dawn Taaffe

“Pure Ideas has been a close partner to Ispresso Ltd for the past 3 years. The patent services and expertise provided during this period has been of the highest quality. The performance of the team has been outstanding on technical issues, guidance and meeting key IP deadlines. Right from the onset they have had great influence on the projects by being part of the team, allowing us to design for purpose and ensuring best optimum outcome on IP submission.”

John Coppola, Director of Ispresso

Want to find out more about Intellectual Property?

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