How long have you worked with Pure Ideas and what attracted you to the role?
I joined the company in February 2019 and can’t believe how the last two years have flown by. I was attracted to the company, as I always had an interest in Intellectual Property when I was at University and knew that I would enjoy a role involving Trademarks. I was appointed to my current role in August 2019.
What are you most passionate about in your role?
I love to be able to deal with a client enquiry from start to finish. It gives me great satisfaction to know that I understand the client’s key concerns and can help progress their case to a conclusion.
What do you like best about working for Pure Ideas?
I really enjoy being part of the Pure Ideas team, we have a friendly and open culture that makes work fun!
What advice would you give people who are looking to protect their Trademarks?
My key piece of advice to a client seeking Trademark protection is to really investigate and spend time deciding what goods and services their business is likely to cover, both now and in the future. This way you will have the right protection in place for your Trademark as your business grows and develops.
What does your team say about you?
“Danni builds great relationships with our clients. She is a great team player who is always willing to help out colleagues.”