Dani Wears No Background

Danielle Wears

Chartered Trade Mark Attorney

Postgraduate Certificate (PG Cert) Intellectual Property at Bournemouth University | Professional Certificate in Trade Mark Practice from Nottingham Trent University (PCTMP) | LLB Law with Legal Studies in Europe / LLM Law / CITMA Paralegal Course


How long have you worked with Pure Ideas

I joined the company in February 2019.

What attracted you to the role?

I have always had an interest in Intellectual Property and I knew that I would enjoy a role involving Trade Marks. My first role within the Trade Marks department was appointed to me in August 2019.

What are you most passionate about in your role?

I love to be able to deal with a client’s enquiry from start to finish. It gives me great satisfaction to know that I understand the client’s key concerns and can help progress their case to a conclusion.

What do you like best about working for Pure Ideas?

I enjoy being part of the Pure Ideas team. We have a friendly and open culture that makes work fun!

What advice would you give people looking to protect their Trade Marks?

Protect and register your Trade Mark as soon as possible. It’s also a good idea to investigate and spend time deciding what goods and services your business is likely to cover, both now and in the future. This way you will have the proper protection in place for your Trade Mark as your business grows and develops.

What does your team say about you?

“Danielle builds great relationships with our clients. She is a wonderful team player who is always willing to help colleagues.”

What are your interests outside work?

Disney is part of my DNA! I have to admit I am more than a little obsessed. I have watched most Disney films. I also have a passion for Marvel, travel, and baking.

Tell us a fact that none of your work colleagues knows.

I was asked to leave my tap-dancing class, as I was unable to stand still!

Favourite Film.

The Greatest Showman.



In our seventh Podcast we speak to Danni our Trade Mark Paralegal, who runs us through some of the most asked questions she gets on a day to day basis on Trade Marks!