Celebrating the Women of Pure Ideas!
Whilst the tides are beginning to change, intellectual property is still undeniably a male dominated field. At Pure Ideas, we are very proud to have a phenomenal all female Senior Leadership Team (SLT), and what better time to celebrate them than International Women’s Day?
Some of the wonderful women that lead our firm have shared their experiences and how they got to where they are today, and the way that working alongside women has shaped their career.
Vikki Townsend – Senior Managing Attorney
“Spending the first 30 years of my career in the engineering and defence sector I became quite used to being surrounded by and led by men. Coming to Pure Ideas and joining a majority women team was in some ways unsettling, I didn’t know what to expect or how to behave! The team dynamics have been very different to what I was used to.
“Whether by nature or nurture, I’ve found women to be much more collaborative, focusing on building relationships and sharing knowledge and experiences as a means to address issues together. This leads to an environment where team members are much more engaged and invested in the overall success of the team and the business we serve.
“I’m proud to be part of Pure Ideas’ all woman leadership team and to be part of the MAPD Group which boasts an impressively high proportion of incredible, talented women in senior roles across all its businesses. Becoming part of Pure Ideas and the MAPD Group and working with more women has been a hugely positive experience.”
Caroline Reader – Team Leader & Office Manager
“The women who work for Pure Ideas as a whole all have a high set of standards both professionally and personally. Our values are clear and everyone one follows them. Kindness and caring are at the core of the business. At Pure Ideas we uplift each other, support each other and hold each up and every opportunity.”
Katia Douglas – Commercial Director
“If I could tell 13-year-old me just one thing it would be to believe in herself! With belief there is no limit to what we can accomplish in life”.
At Pure Ideas, we recognise that diversity in leadership isn’t just about representation, it’s about fostering an environment where different perspectives, skills, and approaches come together to drive innovation and success. Our all-female Senior Leadership Team is a testament to the power of collaboration, resilience, and ambition, and their stories highlight the importance of creating workplaces where women feel empowered to lead and thrive. This International Women’s Day, we celebrate their achievements and the path they are forging for the next generation of women in Intellectual Property.
Natalie Brotheridge – Financial Manager
“I have not been with Pure Ideas for very long, but the one thing I was surprised to see when I joined, was an entirely female based company (except for our resident canine friends and subsequent male attorney) with such a strong and close camaraderie.
“I am proud to be a part of this firm and the MAPD group of companies, that wholeheartedly supports its employees in all aspects of personal and business matters, irrespective of gender! It is a refreshing and empowering feeling.
“Women belong in all aspects of business and places where decisions are made, they should not be considered the exception, and I would encourage the youth of today to not wait to become a part of a solely female senior leadership team – as I have the fortune to be – but to have the confidence, strength, and perseverance to make it happen for yourselves!”
How can Pure Ideas Help?
Navigating the world of intellectual property can be daunting, but our dedicated team are on hand to serve all of your IP needs. We will guide you through the process and secure protection for your brand and business.
Give us a call or email to find out how our IP experts can help.